impressions of the impressionable

            Consuming passions touched on many key elements of marketing that may be overlooked or taken for granted by the general populace. The phrase, “there is no such thing as free lunch comes” comes to mind. Every consumable good, no matter how miniscule, has some extrinsic and intrinsic values that come into play. In addition pop culture plays a significant role in how much these values are worth. An example from the text was the rise of denim jeans and the generational trends that arose over the years. While in the beginning the discussion was based around the necessity for clothes appropriate to work in, the tone slowly shifted to how the jeans identified a culture with an underlying theme that almost seem to suggest that such dividers were essential. Someone would only need a slight glance at what was worn and they could probably tell what type of person was wearing. While I feel this no longer the case as was concluded in the text, the fact still remains that there was such a time when clothes, specifically in this case jeans, created a sense of solidarity in people.