The advertisement I am choosing to use for my essay is an AXE
commercial entitled “Make Love Not War”. It begins with showings of military
force. These examples are seen through a militia man handcuffed to a brief case,
two men in the army, tanks, helicopters and weapons. There is no narration and
the music carries the video through its chilling tension and thrilling tempo. This
ad relates to Pop Culture due to the fact that in our present time, war is ever
prevalent. There have been countless acts of terrorism from ISIS such as the
nightclub shooting in Florida and the terror in France. These acts of terror plague our
nation and is present in American Pop Culture through politics and
entertainment. This ad shows that we should always find peace when times look
dark and bleak.
Whoa, what an intriguing ad!
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